摘要
该文采用文献资料、逻辑分析、案例分析等方法,对我国线上跳绳赛事发展特征、困囿进行研究,聚焦问题所在,提出发展路径。结论:我国线上跳绳赛事具有打破受阻局面,搭建更多比赛平台;参赛人数逐年攀升,参赛省份不断扩围;注重与社交媒体结合,以不断强化影响力为技巧的发展特征。但仍面临线上跳绳赛事文化建设滞后,目标及定位不够清晰,服务体系有待完善等发展困囿。提出应夯实线上赛事文化基础,打造特色线上赛事;明确赛事目标定位,完善线上跳绳竞赛体系;精细赛事服务,深挖线上赛事交流功能;加快线上线下赛事融合,优化赛事运营方式的新时期发展路径。
Using the methods of literature,logical analysis and case analysis,this paper studies the development characteristics and difficulties of online rope skipping events in China,focuses on problems,and puts forward development paths.Conclusion:The online rope skipping event in China has the development characteristics of breaking the hindered situation to build more competition platforms,increasing the number of participants year by year and continuously expanding participating provinces,and focusing on the combination with social media and constantly strengthening the influence as skills,but it still faces development difficulties such as lagging cultural construction,unclear goals and positioning,and service systems to be improved of the online rope skipping event.The development paths of online rope skipping events in China in the new era are proposed that we should consolidate the cultural foundation of online events to create characteristic online events,clarify the goals and positioning of events to improve the online rope skipping competition system,fine event services to dig deep into the communication functions of online events,and accelerate the integration of online and offline events to optimize the operation way of events.
作者
刘艳
栗燕梅
LIU Yan;LI Yanmei(Guangzhou Sport University,Guangzhou,Guangdong Province,510500 China)
出处
《当代体育科技》
2023年第24期93-96,101,共5页
Contemporary Sports Technology
关键词
线上比赛
跳绳赛事
线上跳绳
发展特征
Online event
Rope skipping event
Online rope skipping
Development characteristics
