摘要
近年来,网络和数字技术在经济社会各领域得到广泛应用,对于快速发展的体育产业也产生了深刻的影响。但现有研究多局限于个别领域的技术应用,缺乏对网络数字技术影响体育产业的整体性分析。通过对互联网和数字技术在体育产业中的应用情况梳理分析,较为全面地总结了网络与数字时代,体育产业将在生产效率、产品供给、赛事文化传播、商业模式、市场结构、体育消费等方面产生新的变化,但网络和数字技术在体育产业中的应用仍受到技术水平、法律法规和相关政策的制约。研究认为扩大网络和数字技术应用深度和应用范围,是推动体育产业转型升级、体育消费增长的重要途径,政府也应从顶层设计、社会参与、基础设施、数据共享、法律法规、人才培养等几方面着手,充分发挥网络和数字技术对体育产业高质量发展的带动作用。
In recent years, network and digital technologies have been widely used in various fields of the economy and society, and have also had a profound impact on the fast-growing sports industry. However, the existing research is mostly limited to the application of technology in individual fields, and lacks a comprehensive analysis of the impact of digital network technology on the sports industry. This article analyzes the application of the network and digital technologies in the sports industry, and comprehensively sums up the new changes in production efficiency, product supply, cultural communication, business model,market structure and sports consumption in the network and digital era. The article also proposes that the application of network and digital technologies in the sports industry is still restricted by technological levels, laws and regulations and related policies. Finally,this article considers that expanding the depth and scope of application of network and digital technologies is an important way to promote the transformation and upgrading of sports industry. The government should also start from the aspects of top-level design,social participation, infrastructure, data sharing, laws and regulations, and personnel training, and give full play to the leading role of network and digital technologies in the high-quality development of the sports industry.
作者
刘佳昊
LIU Jiahao(Graduate School of Chinese Academy of Social Sciences,Beijing 102488,China)
出处
《体育科学》
CSSCI
北大核心
2019年第10期56-64,共9页
China Sport Science
关键词
网络与数字技术
体育产业
体育消费
高质量发展
network and digital technology
sports industry
sports consumption
high-quality development
