摘要
网络是一个信息大平台,是当前最具活力的领域,亿万网民会通过网络获得信息、交流信息。随着信息时代的到来,以互联网为依托的各项技术得到了极大的发展,网络传播凭借迅速、高效、便利等优势,成为大众日常生活中获取信息的重要渠道。利用网络传播的优势,进行禁毒宣传教育,不仅突破了传统禁毒宣传模式所存在的多项局限,而且成为受众获取禁毒知识的有效途径。因此,禁毒宣传教育应充分抓住网络传播的优势,推动禁毒宣传工作的进一步发展。本文首先探讨了网络传播的特征以及网络传播应用于禁毒宣传教育的价值,其次阐释了网络传播应用于禁毒宣传教育的现状及存在的问题,最后提出了在网络传播视域下丰富禁毒宣传教育的路径,包括相关部门联合各网络平台加强网络涉毒言论及虚假信息的管控;实现禁毒宣传网络传播与传统禁毒宣传的充分融合;开发多种形式的禁毒宣传教育平台,强化对禁毒宣传内容的把关力度;网络传播视域下精准扩大禁毒宣传教育对象;借力网络传播延伸禁毒宣传触角推广“云禁毒”。
The network is a large information platform and the most dynamic field currently.Billions of Internet users will obtain and exchange information through the network.With the advent of the information age,various technologies based on the Internet have been greatly developed.With the advantages of speed,efficiency,and convenience,network communication has become an important channel for people to obtain information in their daily lives.Using the advantages of network communication to carry out drug control propaganda and education not only breaks through many limitations of traditional drug control propaganda models,but also becomes an effective way for audiences to acquire drug control knowledge.Therefore,drug control publicity and education should fully seize the advantages of network communication to promote the further development of drug control publicity.This article first discusses the characteristics of network communication and the value of network communication applied to drug control propaganda and education,then explains the current situation and existing problems of network communication applied to drug control propaganda and education,and finally proposes ways to enrich drug control propaganda and education in the perspective of network communication,including relevant departments and various network platforms to strengthen the control of network drug-related statements and false information;Fully integrate network communication of drug control propaganda with traditional drug control propaganda;Develop various forms of anti drug propaganda and education platforms,and strengthen the control of anti drug propaganda content;Accurately expanding the target of drug control propaganda and education from the perspective of network communication;Leveraging network communication to extend drug control propaganda tentacles to promote“cloud drug control”.
作者
莫卡达斯·买买提江
唐浩
MOKADAS·Maimaitijiang;TANG Hao(Drug Control Section of Investigation Department of Xinjiang Police College,Urumqi 830011,Xinjiang,China;Department of Drug Prevention,School of Drug Control and Public Security of Criminal Investigation Police University of China,Shenyang 110854,Liaoning,China)
出处
《中国药物滥用防治杂志》
CAS
2023年第7期1130-1135,1140,共7页
Chinese Journal of Drug Abuse Prevention and Treatment
基金
2023年度辽宁省应用基础研究计划项目(编号:2023JH2/101300150)
2021年辽宁省社会科学规划基金重点项目(编号:L21ASH005)
2022年辽宁省经济社会发展研究课题(编号:2022lslwzzkt-016)
2020年中国刑事警察学院院级项目(编号:D2020040)
2019年度国家社会科学基金项目(编号:19BGJ080)。
关键词
网络传播视域
禁毒宣传
云禁毒
Network communication horizon
Drug control propaganda
Cloud drug control