摘要
新兴技术背景下,以真实数据为基础的热搜在信息内容更新、聚合热点事件和信息反馈上相较于其他门户网站和专门类APP具有独特优势,其强大的热点信息生成和推荐机制越来越贴合用户的信息获取需求,上热搜、看热搜已经融入大众日常生活。热搜通过大数据分析、整合议程设置来推动热点事件延伸,影响舆论生成、公众价值判断和政治参与。显然,热搜是内容生产和意义生产的重要场域,作为大学生虚拟实践活动的重要平台,给大学生主流意识形态认同带来了双向影响。正向影响主要表现在通过感官体验、话语情感、议程设置、象征思维等方面提升大学生主流意识形态认同。负面影响表现在催生或加深了诸如“长尾效应”——微观对抗宏观,消解主流意识形态权威;“茧房效应”——信息聚集极化,阻碍主流意识形态正向引领;“景观效应”——虚假“仿像”,扰乱主流意识形态认同等方面。因此,在路径优化上,需要加强“长尾效应”风险防范,破除热搜信息壁垒,深刻把握“数字景观”发展规律,让主流意识形态在舆论大潮中顺势传播,于“润物细无声”中强化大学生对主流意识形态的认同。
Under the background of emerging technologies,hot search based on real data has unique advantages over other web portals and specialized apps in terms of information content updates,aggregation of hot events,and information feedback.Its powerful mechanism of hotspot information generation and recommendation is increasingly in line with users’information acquisition.Scrolling the hot search list has been integrated into people’s daily lives.Through big data analysis and integrated agenda setting,hot search promotes the extension of hot events and affects the generation of public opinion,public value judgment and political participation.Obviously,hit search is an important field for content production and meaning production.As an important platform for virtual practice activities among college students,it brings a two-way impact on the mainstream ideological identity.The positive impact is mainly manifested in enhancing the mainstream ideological identity of college students through sensory experience,discourse emotion,agenda setting and symbolic thinking.The negative impact is manifested in the emergence or deepening of“long tail effect”,which pits the micro against the macro,dispelling the authority of the mainstream ideology;the“cocoon effect”,which polarizes the aggregation of information;the“landscape effect”,which causes false imitation and disturbs the mainstream ideological identity.Therefore,in terms of path optimization,it is necessary to strengthen the risk prevention of the“long-tail effect”,break down the information barriers of hot search,and have a profound understanding of the development patterns of the“digital landscape”.These measures will allow the mainstream ideology to spread smoothly in the tide of public opinion and strengthen college students’identification with mainstream ideology in a subtle and unobtrusive way.
作者
胡启明
李侨
HU Qiming;LI Qiao(School of Marxism,Guilin University of Electronic Technology,Guilin 541004,China)
出处
《重庆邮电大学学报（社会科学版）》
2023年第4期100-106,共7页
Journal of Chongqing University of Posts and Telecommunications(Social Science Edition)
基金
教育部人文社科项目:新时代社会主义核心价值观的媒介仪式传播研究(20YJC710012)
桂林电子科技大学学习贯彻党的二十大精神科研专项资助项目:热搜对大学生主流意识形态认同的影响及应对——学习党的二十大报告关于塑造主流舆论新格局重要论述的应用性思考(12)。
关键词
热搜
大学生
主流意识形态认同
hot search
university student
mainstream ideological identity
