摘要
民族文化品牌的发展及建设在实体与虚拟平台之间存在着迥异的特质。黔东南州因文化要素多,历史发展错综复杂,品牌建设在实体平台表现出连续性影响力不足以及过度“市场化和资本化”运作带来文化内核缺失,文化本真被破坏现象。黔东南州文化建设大环境下,各文化品牌孤立发展,成功个案很难发挥辐射作用,带动周边其他品牌建设。以大数据网络平台探寻黔东南州文化品牌生态链设计途径,可充分发挥网络平台在时空要素上的极高自由度,实现民族文化本真、整体性发展。通过“文化快消”的运营模式分析,进行“合事理、合情理”的生态链设计整合创新。将时空要素以更灵活、动态的模式应用于线下实体及网络平台,实现动态发展需求下文化品牌的良性发展与自洽衍变,探寻黔东南州民族文化品牌建设的可行路径。
The development and construction of national culture brand have different characteristics between entity and virtual platform.Qiandongnan Prefecture has many cultural elements,its history is complicated,its brand construction shows insufficient continuous influence on the entity platform,and the over-"Marketization and capitalization" operation brings about the lack of cultural core,the destruction of cultural authenticity.To explore the design approach of Qiandongnan Cultural brand ecological chain with Big Data Network platform can give full play to the network platform's high degree of freedom in space-time elements,and realize the true and integral development of national culture.Through the analysis of the operation mode of“Culture fast disappearing”,the integration and innovation of Eco-chain design are carried out.The time and space factor is applied to the offline entity and network platform to realize the benign development of the cultural brand under the dynamic development demand.Through these ways,explore the Qiandongnan state national culture brand building feasible path.
作者
田园
刘卓
TIAN Yuan;LIU Zhuo(Art College,Tianjin University of Technology,Tianjin 300384,China)
出处
《贵州民族研究》
CSSCI
北大核心
2023年第3期162-168,共7页
Guizhou Ethnic Studies
基金
天津市艺术科学规划重点项目(项目编号:E22001)的阶段性成果。
关键词
文化品牌
生态链
整体性
本真性
延续性
cultural brand
ecological chain
integrity
authenticity
continuity
