摘要
文章以湖北雕花剪纸艺术资源激活湖北“老字号”品牌形象为研究对象,通过对雕花剪纸艺术文化核心内容的深层文化内涵进行挖掘,借助新手段、发掘新形式,结合品牌理论、文化观念、审美活动等因素,建立湖北“老字号”品牌视觉识别系统。阐述了湖北雕花剪纸艺术资源激活湖北“老字号”品牌形象的主要路径,研究湖北“老字号”品牌的传承与创新设计方法。
The article takes Hubei carving and paper-cutting art resources to activate the brand image of Hubei"time-honored brand"as the research object,through excavating the deep cultural connotation of the core content of carving and paper-cutting art culture,with the help of new means and new forms,combined with brand theory,cultural concepts,Aesthetic activities and other factors to establish a visual identity system for the"time-honored brand"brand in Hubei.This paper expounds the main path of Hubei's carving and paper-cutting art resources to activate the brand image of Hubei's time-honored brands,and studies the inheritance and innovative design methods of Hubei's"time-honored"brands.
作者
苏亚飞
SU Ya-fei(School of Art and Design,Wuchang Institute of Technology,Wuhan,Hubei,430065)
基金
湖北省高等学校哲学社会科学研究项目(21G154)
武昌工学院校级重点学科(群)“文化创意与管理”(2021XK02)。
关键词
老字号
品牌形象
雕花剪纸
Time-honored Brand
Brand Image
Carved Paper-cut
