摘要
农夫市集在食品工业化和农业产业化的反思中兴起,是实现产消有效对接和食品安全信任重建的重要实践。基于H市农夫市集的实地调查和深度访谈,在农夫市集、生产者与消费者三维主体互动框架下分析得出安全食品信任关系已建构,主要包括3个环节:农夫市集与消费者因认同结成团体,在同体效应中凝聚信任;农夫市集与生产者在互惠互利中奠定信任基础,在情感嵌入中推进信任积累;生产者与消费者在信息互动中通过信任评审,在关系互动中建立人际信任。但其中还伴随加工信息掌控不全、线上监督体系不完善、食品质量下降和维持信任成本高的风险。因此,为使安全食品的信任关系更加持久,仍需发挥生产者、农夫市集与消费者的主体作用,规避信任风险,从而实现食品信任的转型。
Farmer′s market is a new practice mode of alternative food system based on the reflection of industrialized food and industrialized agriculture,and an important way to realize the effective connection between production and consumption and the trust reconstruction of food safety.Based on the field survey and in-depth interview of farmers′market in H city,this paper concluded that the trust relationship of safe food has been constructed under the three-dimensional interactive analysis framework of farmers′market,producers and consumers,mainly including the three links:farmers′market and consumers form a group based on their identity,and further consolidate trust in the same effect;Farmers′market and producers lay the foundation of trust in mutual benefit,and then promote trust accumulation in emotional interaction;Producers and consumers establish interpersonal trust through trust evaluation in information interaction,and then in relationship interaction.However,there are also risks of incomplete control of processing information,imperfect online supervision system,declining food quality and high cost of maintaining trust.Therefore,in order to make the trust relationship of safe food more lasting,it is necessary to play the main role of producers,farmers′markets and consumers,avoiding trust risks,and realizing the transformation of food safty trust.
作者
郑燕
ZHENG Yan(School of Sociology and Political Science,Anhui University,Hefei 230601,Anhui)
出处
《河北农业大学学报（社会科学版）》
2023年第3期33-39,共7页
Journal of Hebei Agricultural University (SOCIAL SCIENCES)
基金
安徽省高校杰出青年科研项目:“‘双碳’背景下城乡居民生产生活绿色低碳转型的劝力机制和路径创新研究”(编号:2022AH020006)。
关键词
三维框架
农夫市集
安全食品
信任建构
风险规避
three-dimensional framework
farmer′s market
safe food
trust construction
risk aversion
