摘要
爱国主义和集体主义价值观在促进中国公众积极采取防疫措施和接种新冠疫苗方面都发挥了重要作用,既往相关研究主要通过问卷调查的研究方法来进行,这导致人们对自然状态下其如何主导人们的防疫行为缺乏认识。本文以“舆论场中疫苗接种的主流话语”作为考察对象,运用框架分析的方法,归纳新浪微博中关于新冠疫苗接种的框架,并探讨其背后的文化因素。研究归纳总结出微博上有关新冠疫苗接种话题的8个框架——“法宝”“风险”“燃眉之急”“长征路”“团结就是力量”“国家成就”“命运共同体”“政治角力”,79.5%的相关微博样本都至少包含上述框架之一。与疫情相关的微博主流话语倾向于从宏观视角建构新冠疫苗的个人经验或态度;集体主义和爱国主义是微博话语最为鲜明的特点。这些话语特点为突发公共卫生事件的科普与社会动员,乃至更加广泛的健康倡导提供了新思路。
Patriotism and collectivism have played an essential role in promoting the public to actively take preventive measures and vaccinate against the COVID-19 epidemic in China.Previous related studies were mainly conducted through questionnaires,which has led to a lack of understanding of how this spirit dominates people's epidemic prevention behavior in the natural state.The article focuses on"the mainstream discourse of vaccination in public opinion".Using the method of frame analysis,this paper summarizes the frameworks of COVID-19 vaccines on Sina Weibo and discusses the cultural factors behind them.Through open coding,the research outlines eight frameworks about the topic of COVID-19 vaccines on Sina Weibo-magic weapon,risk,urgent need,long march,solidarity is the power,national achievement,the community of destiny,and political struggle,which account for 79.5%of the sample.We also found that pandemic related mainstream discourse tends to construct the personal experience or attitude of the COVID-19 vaccination from a macro perspective on Sina Weibo;"collectivism"and"patriotism"are the most distinctive features of Weibo discourse.These characteristics of discourse provide new ideas for science popularization and social mobilization of public health emergencies and an even broader field of health advocacy.
作者
张瑞芬
贾鹤鹏
潘野蘅
Zhang Ruifen;Jia Hepeng;Pan Yeheng(School of Communication,Soochow University,Soochow 251000)
出处
《科普研究》
北大核心
2023年第2期83-91,109,114,115,共12页
Studies on Science Popularization
基金
研究阐释党的十九届五中全会精神国家社会科学基金重点项目“数字化时代弘扬科学精神和传播工匠精神的长效机制研究”(21AZD013)
江苏省研究生科研与实践创新计划项目“新冠防范新局面下‘伟大抗疫精神’的微博框架研究”(KYCX22_3168)
中国科协2022年度研究生科普能力提升项目“科学家参与科普创作的评价引导机制研究——以新冠科普为例”(KXYJS2022015)。
关键词
微博
框架
集体主义
科学信任
Weibo
framework
collectivism
trust in science
