摘要
厦门作为国家级全域旅游示范区,积极探索旅游产业转型的新方向,而研学旅游发展成为重点关注问题。因此,厘清厦门市研学旅游资源是探索厦门全域旅游发展进程的重要抓手。以昂普分析法(RMP)为理论分析工具,深入厦门市研学基地、研学企业和学校等利益相关单位调研,对厦门市研学资源进行R性分析,对研学市场进行M性分析,对研学产品进行P性分析,提出厦门市全域研学旅游发展模式与策略研究。研究结果可供文旅主管部门及研学企业发展提供参考,促进厦门市全域研学旅游健康发展,具有理论和现实意义。
As a popular tourist destination,Xiamen's educational tourism development has become a key concern.Clarifying Xiamen's educational tourism resources is an important starting point for exploring the development process of Xiamen's global educational tourism development.This research uses RMP analysis method(RMP)as a theoretical analysis tool,and goes deep into Xiamen's educational tourism bases,educational tourism enterprises and schools and other stakeholders.It conducts R analysis of Xiamen educational tourism resources,conducts M analysis of educational tourism market,and conducts P-analysis of the product.It is carried out to propose an exploration model suitable for the global educational tourism in Xiamen City.
作者
李志伟
LI Zhiwei(International Tourism Institute,Xiamen City University,Xiamen,Fujian 361008;Fujian and Taiwan Regional Cultural Tourism Research Center,Xiamen City University,Xiamen,Fujian 361008)
出处
《武夷学院学报》
2023年第5期36-42,共7页
Journal of Wuyi University
基金
厦门市留学人员科研项目(XMRS20-01)
福建省高校以马克思主义为指导的哲学社会科学学科基础理论研究项目(JSZM2021093)
福建省中青年教师教育科研项目(JAS20643)。
关键词
厦门市
全域旅游
研学旅行
RMP分析
Xiamen
holistic tourism destination
educational tourism
RMP Analysis
