摘要
数字智能时代背景下,日本出版发行业为破解既有出版流通体系的低效能等问题,积极展开全流程数智化探索,实现了跨行业的企业之间、不同出版发行企业之间、不同出版流程之间的数据共享,将人工智能、大数据分析等技术深层次地应用到内容生产、用户生活方式和阅读行为分析、优化产品定位、优化出版流程等出版流通的各个环节,提升了出版效能与效果。有鉴于此,我国出版发行企业在推动出版流通体系的数智化转型过程中,应建立数据思维,大力引入涵盖出版全流程的智能出版核心技术,建构多元数据共享体系,实现数据与出版发行实体经济的深度融合,从而有效推动我国出版发行企业数字化、智能化、智慧化转型。
Against the backdrop of the digital intelligence,Japan's publishing industry has launched a full-process digital exploration of the publishing and distribution system to solve the problem of inefficiency in the existing publishing and distribution system.They have achieved data sharing between companies across industries,dfferent publishing companies,and different publishing processes.By applying technologies such as artificial inteligence and big data analysis to various aspects of publishing and distribution,including content production,user lifestyles and reading behavior analysis,product positioning optimization,and publishing process optimization,they have improved publishing efficiency and effectiveness.In the process of China's digital transformation of the publishing and distribution system,publishing companies should establish"data thinking",vigorously introduce intelligent publishing core technologies that cover the entire publishing process,and construct a diversified data sharing system to ensure deep integration of data in publishing services and the economy of physical publishing entities.
作者
陈雅赛
CHEN Ya-sai(School of Film and Media,Shanghai Normal University,Shanghai 200234,China)
出处
《编辑之友》
CSSCI
北大核心
2023年第6期106-112,共7页
Editorial Friend
基金
教育部重点研究基地上海师范大学都市文化研究中心项目“数字智能时代的国际出版路径与模式创新”。
关键词
出版流通
日本出版
智能出版
数字出版
publishing and distribution
Japanese publishing
intelligent publishing
digital publishing
