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浅阅读时代知识导向型微信公众号的认知竞争与场景升维 被引量:1

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摘要 数字技术的高度嵌入,促使知识导向型微信公众号不断创新公众获取知识信息的模式,并赋予公众在信息泛在化和知识混杂化的浅阅读时代下专业知识祛魅、知识体系多模态识读以及知识图谱再延伸的三重认知竞争。但从需求侧来看,知识导向型微信公众号还应注重场景升维,积极探索运营社群、知识游戏,并与实体书店联动,推动全民阅读向深发展。
出处 《出版广角》 CSSCI 北大核心 2023年第9期60-63,共4页 View on Publishing
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