摘要
元宇宙是网络政治传播的新发展环境。元宇宙技术生成网络政治传播新平台、新参与方式和新传播战略,给网络政治传播带来全新发展机遇。元宇宙网络政治传播面临传播环境不可控、主导性权力消解和活动主体解构三重发展风险。增强网络政治传播主导权、网络政治传播格局和网络政治传播效度,是应对元宇宙网络政治传播新发展的基本举措。
The metaverse is the new development environment of online political communication.The meta-universe enables the degree of digitization,digital development strategies and virtual space potentials to be greatly enhanced,promoting the ascension of online political communication from three dimensions:technology,policy and space.Online political communication becomes a dominant political communication form and a new engine to promote the effectiveness of international communication.In the meta-universe,the ascension of online political communication faces the triple development risks of uncontrollable communication environment,dissolution of dominant power and deconstruction of activity subjects.Reshaping the dominant power of online political communication,the pattern of online political communication and the effectiveness of online political communication are the basic measures to cope with the development risks of online political communication ascension in the metaverse.
作者
张爱军
王三敏
ZHANG Ai-jun;WANG San-min(School of Journalism and Communication,Northwest University of Political Science and Law,Xian,Shanxi 710122)
出处
《泰山学院学报》
2023年第2期38-45,共8页
Journal of Taishan University
基金
国家社会科学基金重大项目“互联网发展与国家治理体系和治理能力现代化研究”(22&ZD028)阶段性成果。
关键词
元宇宙
网络政治传播
风险与对策
metaverse
online political communication
political communication power
