摘要
红色文化是极具中国特色的先进文化,具有十分显著的育人价值。将红色文化融入高校思想政治教育,有助于坚定青年学生理想信念、涵养爱党爱国情怀、旗帜鲜明反对历史虚无主义,以及提升思想政治教育的吸引力和实效性,对培养堪当民族复兴重任的时代新人具有重要意义。在新媒体视域下,红色文化的传播路径还不够完善,存在传播环境“娱乐化”、传播形式“碎片化”、传播内容被“边缘化”及传播行为“失范化”等问题。规范新媒体视域下红色文化的传播,提升红色文化的育人实效,促进红色文化的可持续发展,可以从塑造环境、创新内容、完善执行和健全监督这4个维度进行。
Red culture is an advanced culture with explicit Chinese characteristics and has a significant nurturing value.The integration of red culture into the ideological and political education of colleges and universities helps to strengthen the ideals and beliefs of young students,nurture love for the CPC and the country,oppose historical nihilism in a clear-cut manner,and enhance the attractiveness and effectiveness of ideological and political education,which is of great significance to the cultivation of new generations who can shoulder the heavy responsibility of national rejuvenation.The dissemination path of red culture under the new media is not perfect,and there are some problems such as the"entertainment"of the dissemination environment,the"fragmentation"of the dissemination form,the"marginalization"of the dissemination content and the"misconduct"of the dissemination.To regulate the dissemination of red culture in the new media sphere,four dimensions can be adopted:shaping the environment,innovating the content,improving implementation and sound supervision.
作者
魏俊美
WEI Junmei(Business School of Hohai University,Nanjing Jiangsu,211100,China)
出处
《文化创新比较研究》
2023年第7期73-76,122,共5页
Comparative Study of Cultural Innovation
关键词
红色文化
新媒体
传播路径
思想政治教育
时代新人
大学生
Red culture
The new media
Dissemination path
Ideological and political education
New comers of our time
University students
