摘要
组织合法性是创业组织在元宇宙中生存发展和获取创业资源的关键基石,然而元宇宙由于其去中心化等属性,颠覆了传统组织合法性评价者群体间身份多样性和合法性门槛单一动态性的基础假设,使得现有研究难以解释元宇宙情境中创业组织在合法性获取与管理方面面临的新的复杂挑战。本研究通过对元宇宙创业组织Spaceboo克服组织合法性困境这一典型案例进行剖析,探究“元宇宙颠覆性特征如何影响创业组织合法性获取与管理”这一核心问题,总结了元宇宙特征要素与组织合法性挑战对应关系,提炼出合法性门槛提升、合法性获取困难、合法性特征补缺、合法性特征丰富、合法性变化评估、合法性身份调整、合法性价值主张7个理论维度,构建出“合法性缺失情境—合法性获取策略—合法性稳定管理”三阶段元宇宙创业组织合法性获取与管理机制模型,阐述了元宇宙创业组织克服合法性挑战的内在逻辑,强调由合法性门槛时空动态性和评价主体身份复杂性带来的以创业组织和用户社区为首要主体的合法性获取过程中的权变关系。
Organizational legitimacy is a sign of the acceptability of an organization’s behavior in its environment,and is the keystone for new ventures to obtain entrepreneurial resources in Metaverse.Acquiring and managing organizational legitimacy requires continuous communication between the organization and legitimacy evaluators under specific legitimacy thresholds.Previous research has focused on the identity differences of legitimacy evaluators among different groups and the single changes in legitimacy thresholds in different developmental stages or industries,but has overlooked the phenomenon of reduced communication effectiveness due to multiple identity connections between the same legitimacy evaluation group and the organization,as well as the multidimensional and dynamic changes in legitimacy thresholds under unique industry characteristics and changing contexts.Based on a typical case study of Spaceboo,a new venture in Metaverse that overcame the challenge of organizational legitimacy,this paper explores the core issue of how the disruptive features of Metaverse affect the acquisition and management of organizational legitimacy.Four legitimacy acquisition strategies are proposed to address the legitimacy crisis composed of four specific legitimacy challenges arising from the technological and industrial features of Metaverse,which jointly establish differentiated organizational legitimacy through compensatory and distinguishing mechanisms.In response to the changing legitimacy thresholds caused by the rapidly changing industry environment of Metaverse,continuous evaluation of internal and external environments is utilized to guide legitimacy management.This paper summarizes the relationship between Metaverse features and organizational legitimacy challenges,extracts seven theoretical dimensions,including the complexity of legitimacy threshold,the obstacle of legitimacy acquisition,the supplement of legitimacy characteristics,the enrichment of legitimacy characteristics,the re-assessment of legitimacy variat
作者
李志刚
崔扬
杨春白雪
闫芳超
Li Zhigang;Cui Yang;Yang Chunbaixue;Yan Fangchao(School of Management,Ocean University of China,Qingdao 266100,China;School of Management,Shandong University,Jinan 250100,China)
出处
《外国经济与管理》
北大核心
2023年第3期46-69,共24页
Foreign Economics & Management
基金
国家社会科学基金重点项目(21AZD120)
山东省自然科学基金项目(ZR202103030539)。
关键词
元宇宙
NFT
组织合法性
时空动态性
身份复杂性
Metaverse
NFT
organizational legitimacy
spatio-temporal dynamics
complex identity
