摘要
在冬奥会的沿革历程中,从公共关系学视角出发,基于超循环理论探讨分析冬奥会公共关系问题。通过提出冬奥会公共关系运作时应该注意的环节,构建冬奥会公共关系与外部环境的反应循环、冬奥会公共关系催化循环以及冬奥会公共关系超循环的理论模型,发现当今冬奥会公共关系正朝着更为平衡有序的方向发展。得出开放与竞争是冬奥会公共关系超循环动力的源泉,突变与拟种是冬奥会公共关系超循环发展的根基等重要启示。借助于超循环模式的自我迭代与进化,旨在促进冬奥会公共关系导入良性循环,推动冬季体育运动在全球范围实现蓬勃发展。
In the evolution of the Winter Olympics,the issue of Winter Olympics public relations is discussed and analyzed from a public relations perspective based on the hyper-loop theory.By proposing the links that should be paid attention to during the operation of the Winter Olympics public relations,constructing a theoretical model of the reaction cycle between the Winter Olympics public relations and the external environment,the catalytic cycle of the Winter Olympics public relations,and the super cycle of the Winter Olympics public relations,it is found that the current Winter Olympics public relations are developing in a more balanced and orderly direction.The theoretical model of the Winter Olympics public relations super-cycle reveals that openness and competition are the source of the power of the super-cycle,and mutation and mimicry are the root of the development of the supercycle.With the self-iteration and evolution of the hyper-loop model,the aim is to promote a virtuous cycle of public relations for the Winter Olympics and the development of winter sports on a global scale.
作者
张茜岚
王润极
ZHANG Qianlan;WANG Runji(Department of Scientific Research,Changchun Normal University Changchun 130022,China;School of Physical Education,Changchun Normal University Changchun 130022,China)
出处
《冰雪运动》
2023年第1期51-55,共5页
China Winter Sports
关键词
超循环理论
冬奥会
公共关系
启示
hyper-loop theory
Winter Olympic Games
public relations
implications
