摘要
文章立足新媒介时代“网红打卡”现象,采用实地考察与半结构访谈等研究方法,借助媒介朝圣理论,探索非景区型网红旅游地的内涵特征、类型与形成逻辑。研究表明:(1)非景区型网红旅游地是“网络亚文化”现象下的新型旅游地,其产生根植于旅游者的自我身份想象与社会互动需求,反映了年轻群体对旅游空间叙事的个性化解构。其具有生命周期较短、无前期景观改造与设施投入等特征,主要呈现地域意象、影视景观、氛围感知、美食商业等4种类型。(2)旅游者通过媒介化凝视与自主符号化建构方式实现对非景区型网红旅游地的虚拟在场,在社会语码、意义与符号等方面形成统一的后现代主义网红叙事话语体系。(3)旅游者基于暂时的圈层认同建立临时共同体,引发群体性互动下的网络朝圣,实现身体从虚拟世界向现实世界的穿梭与跨越,在统一朝圣动作与个性化身体实践的双重具身体验中完成身体在场。(4)旅游者借助非景区型网红旅游地的景观与空间意义,将自我身体作为图像叙事核心,在景观消费与互动中实现自我身份的想象与建构,通过社交媒体空间的仪式呈现完成自我展演,并再次投射于符号化建构过程。文章关注中国特色“网红”语境下的新型旅游地特征与形成逻辑,为微观尺度的旅游地研究提供了具有本土意义的现象解析与理论建构。
Based on the phenomenon of“checking in net-popular destination”in the new media era,this paper explored the connotative characteristics,types and the formation logic of non-scenic net-popular tourism destinations with the help of media pilgrimage theory through fieldwork and semi-structured interviews.The results show:(1)non-scenic net-popular tourism destinations,a new type of destinations caused by network subculture,and resulted from tourists’identity imagination and the need for social interaction;which are characterized by a short life cycle,without early landscape reconstruction and facility spending,and so on,mainly present four kinds:the regional image kind,the film and television landscape kind,the atmosphere perception kind,and the food business kind(.2)Tourists make their virtual presences at non-scenic net-popular tourism destinations by mediated gazes and automatic symbol construction,which forms a discourse system of internet popular narrative of unified postmodernism in terms of social semantics,significance and symbols,and also the others;(3)based on common interests and group identities,tourists construct temporary communities,which promotes network pilgrimage influenced by the group interaction.In this way,they can spiritually run form from virtual world to real world through the embodied experiences including unified pilgrimage behavior and individualized physical practice to realize physical presences;(4)relying on landscape and spatial meaning of non-scenic net-popular tourism destinations,tourists make their bodies as the core of image narratives to realize the imagination and construction of self-identities in landscape consumption and interaction,and present in person via this kind of ritual presentation in social media space,and then participate in the symbolic construction process again.In the context of“net-popular”with Chinese characteristics,this study revealed the features and formation logic of non-scenic net-popular tourism destinations that can provide phenomenon analysi
作者
周梦
卢小丽
朱静敏
张春燕
ZHOU Meng;LU Xiaoli;ZHU Jingmin;ZHANG Chunyan(School of Economics and Management,Dalian University of Technology,Dalian 116024,China;College of Urban and Environmental Sciences,Central China Normal University,Wuhan 430079,China)
出处
《旅游科学》
北大核心
2023年第1期59-74,共16页
Tourism Science
基金
国家社会科学基金一般项目“新发展理念下资源型城市绿色增长水平测度与提升路径研究”(21BGL290)
国家社会科学基金青年项目“林区振兴的IRT发展模式及其动态调适研究”(18CJY048)
教育部人文社会科学研究项目“特大城市绿色增长评价与演化模式研究”(18YJA630072)
文化和旅游部部级社科研究项目“‘四生’视角下旅游资源开发引导乡村振兴的模式与路径研究”(22DY14)。
关键词
非景区型网红旅游地
媒介朝圣
具身体验
景观消费
拍照打卡
non-scenic net-popular tourism destination
media pilgrimage
embodied experience
landscape consumption
photo shoot and check
