摘要
茶文化在中国历史悠远,其深厚的地域文化和民族特色成为一种特有的文化符号。茶叶包装作为产品呈现的媒介,在保护产品的同时,对企业文化起到了有力的宣传作用。近年来,随着广西六堡茶逐渐被人们熟知,其产业发展迅速,产品种类繁多,茶叶包装样式各有特色,但包装材料和包装样式多以满足产品流通的基本要求,现有的六堡茶包装设计已不能满足当下茶叶市场竞争的需求。本文将广西特有的地域文化元素和少数民族特色融入六堡茶包装设计之中,既是对千百年来六堡茶茶文化的传承和创新,也是对传承民族文化、提升品牌价值的一种诠释。
Tea culture has a long history in China, and its profound regional culture and national characteristics have become a unique cultural symbol. As a medium of product presentation, tea packaging plays a powerful role in promoting enterprise culture while protecting products. In recent years, as Liubao tea in Guangxi has been gradually known to people, its industry has developed rapidly with a wide variety of products and distinctive tea packaging styles. However, packaging materials and packaging styles are mostly to meet the basic requirements of product circulation, and the existing packaging design of Liubao tea can no longer meet the needs of the current tea market competition. In this paper, unique regional cultural elements and ethnic minority characteristics of Guangxi are integrated into the packaging design of Liubao tea, which is not only the inheritance and innovation of Liubao tea culture for thousands of years, but also an interpretation of inheriting national culture and enhancing brand value.
作者
王颖
张艺端
WANG Ying;ZHANG Yi-duan(School of Art and Design,Guilin University of Electronic Technology,Guilin 541000,China)
出处
《绿色包装》
2023年第2期123-127,共5页
Green Packaging
基金
2020年广西自治区大学生创新创业训练计划(黑茶制作技艺的推广设计——以六堡茶为例202010595171)。
关键词
地域文化
民族元素
六堡茶
包装设计
regional culture
national elements
Liubao Tea
packaging design
