摘要
地域文化是受自然与社会条件影响积累沉淀形成的区域文化综合体,体现民族地域的价值观。随着我国社会经济的发展,地域文化作为传统文化的重要部分逐渐受到大众珍视。不同地域文化赋予产品包装地域特色,包装设计中融入地域文化元素可以满足消费者对包装文化内涵的需求,地域文化元素应用于包装设计可以促进地域文化的传承发展。本文概述地域文化元素预包装设计理论,论述包装设计中应用地域文化元素的意义,并分析产品包装设计中地域文化元素的体现,探讨地域文化元素在包装设计中的运用。
Regional culture is an area cultural complex formed by the influence of natural and social conditions,reflecting the values of ethnic regions.Along with the development of China’s social economy,regional culture is gradually valued by the public as an important part of traditional culture.Different regional cultures give product packing regional characteristics,and the integration caters for consumers’need for connotation,so as to promote the inheritance of cultural culture.The paper summarized the prepackaging design theory of regional cultural elements,so as to the significance of applying regional cultural elements in packaging design.Next,the paper analyzed the embodiment of regional cultural elements in product packaging design,and discussed the application of regional cultural elements in packaging design.
作者
高学强
GAO Xue-qiang(Tianjin Vocational Institute,Tianjin 300410,China)
出处
《山西财经大学学报》
CSSCI
北大核心
2023年第S02期83-85,共3页
Journal of Shanxi University of Finance and Economics
关键词
地域文化元素
包装设计
创新体现
运用策略
产品文化
regional cultural elements
packaging design
innovation embodiment
application strategy
product culture
