摘要
我国丰富的电子商务资源已成为帮助农村数字化转型的重要基础,而平台型电商作为我国电子商务发展的中坚力量,其发展建设对于农村经济有着重要意义。文章结合我国数字乡村的建设背景,对当前我国农村平台型电商发展过程中遇到的问题进行梳理,并以浙江省龙泉市“农智链”农业产业全链路为例,对农村平台型电商依托数字技术,实现乡村整体价值提升的发展策略进行研究,以供参考。
China’s rich e-commerce resource has become a very important fundataion t to help rural digital transformation. As the backbone of China’s e-commerce development, the development and construction of platform e-commerce is of great significance to the rural economy. Combined with the construction background of digital village in China, this paper combs the problems encountered in the current development of rural platform e-commerce in China, and studies the development strategy of rural platform e-commerce to realize the overall rural marketing and value promotion relying on digital technology, taking the full agricultural industry chain of “agricultural intelligence chain” in Longquan City, Zhejiang Province as an example.
作者
谢蓓蓓
XIE Beibei(Hangzhou Dianzi University Information Engineering College Hangzhou,Zhejiang 311305)
出处
《中国商论》
2023年第5期5-8,共4页
China Journal of Commerce
基金
国家社科基金重大项目“加快数字乡村建设的理论创新与实践探索研究”(21ZDA031)
浙江省高校重大人文社科攻关计划项目“浙江数字乡村发展的机理、模式与实现路径研究”(2021GH001)。
关键词
数字乡村
农村电子商务
平台型电商
农业全链路
乡村数字化转型
digital village
rural e-commerce
platform e-commerce
agricultural intelligence chain
rural digital transformation
