摘要
以洛阳牡丹花节为例,通过多源数据的融合,运用社会网络、因子分析方法,探究节庆事件对区域旅游流空间网络的影响效应及机制。结果表明:节庆事件对区域旅游流空间网络影响表现为协同、弱化及蜂聚三种效应,不同效应影响机制不同。其中,节点的等级和知名度优势非常明显的态势下,产生显著的协同效应;节庆游憩区内的低等级节点出现轻微的节庆弱化效应,区域外节点主要受到空间交通距离限制产生了显著的节庆弱化效应;旅游等级很强且旅游承载量优势非常明显的非节庆旅游节点,以及等级、知名度或地理区位较强的节庆旅游节点呈现出强蜂聚效应,以上条件均不强的节庆旅游节点仅发生弱集聚效应。
Festival tourism refers to the full exploitation of local folk customs and traditional literature based on the connotation and characteristics of tourism resources such as culture and natural environment,festival and other theme activity carriers,through a series of planning,marketing and other processes foreword,turn it into a theme tourism product,and be developed by the local tourism industry tourism activities.Festivals reconstruct the spatial structure of tourist destinations,and have an impact on the flow of tourists within the region,but the impact effect is still unclear.This study takes Luoyang Peony Festival as an example,through the integration of multi-source data such as Sina Weibo sign-in,online travel notes and field questionnaires,using social network,factor analysis,gravity model and other analytical methods,to explore the effect and mechanism of festival events on regional tourist flow spatial network.The results show that:Its festival influence is characterized by synergistic effect,filtering effect and bee gathering effect.Under the situation that the grade advantage of tourism nodes is very obvious,there will be significant synergy effect;the low-level tourism nodes in the festival recreation area have a slight festival filtering effect,and the tourism nodes in all counties and cities under their jurisdiction are mainly limited by spatial distance,while the other three influencing factors have a significant filtering effect;festivals have a significant gathering effect on non-festival high-grade and high carrying capacity tourism nodes,and new theme festival tourism nodes with obvious advantages in transportation location,or strong geographical location.Festive tourism nodes with weak above conditions only have weak agglomeration effect.
作者
闫闪闪
徐红罡
YAN Shan-shan;XU Hong-gang(School of Management,Guangzhou University,Guangzhou 510006,China;Gannan Medical University,Gannan 341000,China;School of Tourism Management,Sun Yat-sen University,Zhuhai 519082,China)
出处
《人文地理》
北大核心
2023年第1期181-192,共12页
Human Geography
基金
国家自然科学基金项目(42201255)
中国博士后科学基金面上项目(2021M700916)。
关键词
旅游流
节庆旅游
空间结构
网络结构
洛阳市
tourist flow
festival tourism
spatial structure
network structure
Luoyang
