摘要
本文采用文献资料、数理统计、问卷调查等方法,对重庆国际马拉松品牌赛事(以下简称“重马”)评价影响因子进行全面分析与实证研究,旨在通过研究重马赛事评价影响因子评判其影响程度,总结其优点与不足,提出发展方向及改进对策,为将重马进一步打造成体育赛事精品提供参考。研究结果:①重马评价影响度最大的因子是重马赛事核心价值观、专业机构认证、后勤保障与竞赛组织、网络及自媒体传播、赛事奖金力度和社会认同度。②重马评价影响度较小的因子是重马赛事口号、赛事主题歌、市场运营模式、赛事发展理念、志愿者与裁判员水平、电台及电视台的传播、赛事计划组织成本和外籍知名参赛选手。
This paper adopts the methods of literature review,mathematical statistics,questionnaire survey and other methods to conduct a comprehensive analysis and empirical study on the evaluation impact factors of Chongqing International Marathon.This paper aims to study the influence of the evaluation impact factor of Chongqing International Marathon,summarize its advantages and disadvantages,and put forward development directions and countermeasures,so as to provide reference for Chongqing International Marathon to further enhance its brands.The results include:(a)The factors with the greatest influence are the core values,professional organization certification,logistics support and competition organization,network and self-media communication,event prize money and social recognition.(b)The factors with the least influence are the slogan,the theme song of the event,the market operation model,the development concept of the event,the level of volunteers and referees,the dissemination of radio and television stations,the cost of event planning and organization,and well-known foreign participants.
作者
唐聪煊
金正程
Tang Congxuan;Jin Zhengcheng(College of Physical Education,Guizhou University,Guiyang 550000,China;不详)
出处
《体育科技文献通报》
2023年第2期193-197,共5页
Bulletin of Sport Science & Technology
基金
重庆国际马拉松品牌赛事评价体系构建研究(项目编号:D202017)。
关键词
重庆国际马拉松
品牌赛事
影响因子
Chongqing International Marathon
brand events
impact factors
