摘要
农村电商对于乡村振兴的作用是不言而喻的,但目前仍存在诸多问题,尤其是产品质量方面的问题。基于政府职能的视角,以海南省S镇与Y镇两地作为研究对象,运用结构访问的方法,对两地电商产业进行调查研究。研究表明,农村电商产品质量与政府职能关系密切,解决电商产品质量问题,有必要以政府职能为切入点,探索应对之策。
It is well-known that rural e-commerce plays an significant part in rural revitalization,however,there still exists many problems,especially in the field of product quality.Based on the perspective of government functions,the reasearch takes S town and Y Town in Hainan province as the research objects and the method of structural interview has been adpopted.The research shows that the product quality of rural e-commerce is closely related to government functions.Thus,it is of vital importance to take government functions as the starting point in the exploration of the countermeasures to the problem.
作者
林蓁汛
陈丽诗
黎祥均
LIN Zhenxun;CHEN Lishi;LI Xiangjun(Shandong University of Science and Technology Qingdao,Shandong 266590)
出处
《现代农业研究》
2023年第2期17-19,共3页
Modern Agriculture Research
基金
山东省大学生创新训练省级项目(项目编号:S202110424187)。
关键词
农村电商
产品质量
政府职能
rural e-commerce
quality of product
government functions
