摘要
为了提高香烟包装的整体设计水平,助推烟草行业的转型升级。根据消费需求和大数据分析,从图形、色彩、文字、版式等方面进行烟标设计。将可重复使用烟盒和普通包装结合起来,采用个性化设计、组合设计等方式提高烟盒的使用体验。通过常规烟标与可重复使用烟盒的创新设计,加强了香烟品牌与消费者的良好互动,既吸引了新的潜在消费者,又提高了已有消费者的忠诚度,推动了烟草企业的长远发展。
The purpose of this study is to improve the overall design of cigarette packaging and promote the upgrading of tobacco industry. According to consumer demand and big data analysis, cigarette label design is carried out from graphics, colors, text, layout, etc. Through the innovative design of conventional cigarette labels and reusable cigarette boxes, good interactions between cigarette brands and consumers have been strengthened, which not only attracts new potential consumers, but also increases the loyalty of existing consumers, and promotes the long-term development of tobacco companies.
作者
时晓霞
SHI Xiao-xia(Shandong University of Art and Design,Jinan 250014,China)
出处
《绿色包装》
2023年第1期140-143,共4页
Green Packaging
基金
山东省社科规划项目(山东土特产包装设计研究16DWYJ03)。
关键词
香烟包装
烟标设计
可重复使用烟盒
cigarette packaging
cigarette label design
reusable cigarette packs
