摘要
色彩是产品包装设计的重要元素,论述了色彩的心理象征性和民俗象征性的重要作用和意义。结合具体实例,从心理联想、传统文化、民族色彩审美观、宗教色彩象征等方面,诠释了色彩在包装设计中应根据不同受众、不同环境进行设计,应利用色彩的象征性与产品主题的内在联系来赋予包装设计的美感和亲切感。
The important function and meaning of colors＂ psychological and folk-custom symbolization were discussed. Based on some examples, it was explained that application of color in packaging design should be regulated for different audiences and different environments from the aspects of the psychological association, traditional culture, national aesthetics, religious color symbol, and so on, so as to give packaging design to the full aesthetic and kind feeling.
出处
《包装工程》
CAS
CSCD
北大核心
2007年第8期213-214,234,共3页
Packaging Engineering
关键词
包装色彩
心理象征
民俗象征
packaging color
psychological symbolization
folk-custom symbolization
