摘要
当前,旅游活动的类型越来越丰富、多样化和个性化,使得旅游者对旅游公共服务需求的要求逐渐提高,更加享受高效、便捷的旅游业服务。本文通过对当前我国旅游公共服务体系建设现存情况的分析,探讨梳理了新疆旅游公共服务体系建设的思路,并提出了相应的解决方案。本文研究的主要目标是构建新疆的旅游业公共服务体系及服务蓝图设计,通过旅游业公共服务质量调查,找到新疆旅游业在公共服务质量方面存在的问题和症结,厘清其中的影响因素,结合新疆旅游业公共服务质量方面存在的问题,对新疆旅游业公共服务进行蓝图设计,建立服务响应机制,提出新疆旅游业公共服务质量的提高路径,为提升新疆旅游业公共服务质量提供理论和实践指导。
At present,the types of tourism activities are becoming more and more rich,diversified and personalized,which makes tourists'demand for tourism public services gradually improve and enjoy more efficient and convenient tourism services.Based on the analysis of the current situation of the construction of China's tourism public service system,this paper discusses and combs the ideas of the construction of Xinjiang's tourism public service system,and puts forward corresponding solutions.The main objective of this study is to build a tourism public service system and service blueprint design in Xinjiang.Through the survey of the quality of tourism public service,we can find out the problems and cruxes in the quality of tourism public service in Xinjiang,clarify the influencing factors,and combine the problems in the quality of tourism public service in Xinjiang to design a blueprint for the tourism public service in Xinjiang,and establish a service response mechanism,Propose ways to improve the public service quality of tourism in Xinjiang,and provide theoretical and practical guidance for improving the public service quality of tourism in Xinjiang.
作者
侯坤
李翠林
HOU Kun;LI Cui-lin(School of Tourism,Xinjiang University of Finance and Economics,Urumqi 830012,Xinjiang)
出处
《江苏商论》
2023年第3期61-64,共4页
Jiangsu Commercial Forum
基金
新时代党的治疆方略理论与实践研究项目:新疆旅游业公共服务质量提升研究(2021ZJFLY54)。
关键词
旅游公共服务体系
评价机制
服务蓝图
tourism public service system
Evaluation mechanism
Service Blueprint
