摘要
当前,电子商务的发展呈现出城市与农村不平衡的现象。相对城市来说,仍然有大部分农村地区电商的发展较慢,为农村地区带来的经济效益不突出。广东省揭阳地区跟上“互联网+”时代的步伐,积极落实农村电商发展,为农村电商发展出路提供了样本。本文以揭阳地区为典型,立足农村经济发展,剖析农村电商的发展出路,以此探讨以广东省揭阳市为例的乡村振兴战略下我国农村电商的发展途径。
In the present, the development of e-business shows an imbalance between urban and rural areas. Compared with cities, the development of e-business in rural area is slow relatively, and the economic benefits brought to the majority of rural areas are not outstanding. Jieyang region of Guangdong Province has kept pace with the "Internet+" era and implemented actively rural e-business development, providing a sample for rural e-business development. This paper takes Jieyang as a typical case, analyzes on the development path of rural e-business based on rural economic development, and discusses the development path of rural e-business in our country under the rural revitalization strategy with Jieyang City, Guangdong Province as an example.
作者
林秋吟
杨博涵
陈海东
LIN Qiuyin;YANG Bohan;CHEN Haidong(School of Economics and Management,Dongguan University of Technology Dongguan 523808)
出处
《办公自动化》
2023年第3期26-28,共3页
Office Informatization
关键词
农村
电子商务
农村经济
rural area
e-business
rural economy
