摘要
在数字技术快速发展的环境中,较少有研究针对电子书用户如何基于内部自身调节和外部环境驱动实现纸质阅读向数字阅读的跃迁。论文基于转移者自身感知采取扎根质性研究和问卷调查实证分析相结合的方法,梳理了用户实现纸质阅读向数字阅读转变的发生机制。研究发现:社交引导、使用刚需、个体特性、资源特点、技术优势正向影响用户向电子书转移行为,转移成本负向影响转移行为,而相对劣势对转移行为的影响不够显著。此外,就未来如何增加电子书读者数量促进数字阅读的发展提出合理化建议,更好地通过电子书为读者提供服务。
In the environment of rapid development of digital technology,there are few studies on how e-book users can realize the transition from paper-based reading to digital reading based on internal self-regulation and external environment driving.Based on the transferee’s own perception,the article uses a combination of grounded qualitative research and empirical analysis of questionnaires to sort out the mechanism by which users realize the transition from paper-based reading to digital reading.The study found that social guidance,usage demands,individual characteristics,resource characteristics,and technical advantages positively affect users’transfer behavior to e-books,transfer costs negatively affect transfer behavior,and relative disadvantages do not have a significant impact on transfer behavior.In addition,it puts forward reasonable suggestions on how to increase the number of e-book readers in the future and promotes the development of digital reading so as to serve readers better through e-books.
作者
杨光
岳之楠
Yang Guang;Yue Zhinan
出处
《新世纪图书馆》
CSSCI
2022年第12期5-14,共10页
New Century Library
关键词
电子书
扎根理论
转移行为
阅读行为
E-book
Grounded theory
Transfer behavior
Reading behavior
