摘要
经过对云南省土特产包装设计的调研,提出当前云南土特产包装设计存在的主要问题,同时结合现代设计理念、交互设计理念、“互联网+”业态下与高新科技相结合的设计理念,阐释在“互联网+”业态下将民族元素融入土特产包装设计中的意义和基本设计策略。旨在推进云南土特产新形象的树立,产生更好的文化品牌效益和经济效益。
Through the investigation on the packaging design of Yunnan local specialties, This paper puts forward the main problems existing in the packaging design of Yunnan local specialties□and explores the design pattern of packaging design of Yunnan local specialty products based on interactive design, virtual reality and intellectual property rights. The paper investigates the present situation of packaging design of Yunnan local specialty products, expounds the significance of the application of national cultural elements in the packaging design of local specialty products under the Internet Plus mode. It aims to promote the establishment of a new image of Yunnan’s local specialties, generate better cultural brand benefits and economic benefits.
作者
卢娇
LU Jiao(Southwest forestry university,Kunming 650000,China)
出处
《绿色包装》
2022年第12期120-124,共5页
Green Packaging
基金
西南林业大学校级文科科研项目(云南特产包装设计与地域文化研究XJQN002)。
关键词
云南土特产
互联网+
地域文化
包装设计
Yunnan local specialties
internet plus
regional culture
packaging design
