摘要
在国家“一带一路”倡议逐步形成国际影响力的背景下,从突出农产品的功能特征、增加农产品的文化内涵、实现产品与地域文化的有机互动等方面阐述了区域性农产品包装设计的重要性。针对新丝路地域文化下农产品包装设计的发展现状,提出了文化融入、品牌打造和市场导向的农产品包装设计对策建议。
Under the background of the national "Belt and Road" initiative to form an international influence, the importance of regional agricultural product packaging design was expounded from the aspects of highlighting the functional characteristics of agricultural products, increasing the cultural connotation of agricultural products, and realizing the organic interaction between products and regional culture. Aiming at the development status of agricultural product packaging design under the new silk road regional culture, suggestions on cultural packaging, brand building and market-oriented agricultural product packaging design are put forward.
作者
辛路娟
XIN Lu-juan(Xingzhi College of Xi'an University of Finance and Economics,Xi'an 710000,China)
出处
《湖北农业科学》
2019年第11期141-143,共3页
Hubei Agricultural Sciences
基金
2018年度陕西省教育厅科学研究计划项目(18JK0985)
关键词
农产品
包装设计
“一带一路”
agricultural products
packaging design
“Belt and Road”
