摘要
课程思政教育改革和探索成为当前高校课程建设的重要任务之一,公共关系学作为一门含有丰富思政元素的营销专业课,具有开展课程思政建设的天然便利性。首先探索公共关系学与大学生思政教育的内在联系,接着分析当前本课程思政教育的现状,最后从课程目标制定、课程内容思政元素的挖掘、教学设计、SKIP循环教学法下课程实施等全方位开展课程思政改革的探索,实现“三全”育人的目标。
The research of ideological and political education has become one of the important tasks of the college curriculum construction.As a specialized course set for marketing specialty,Public Relations course involves sufficient elements for ideological and political education.This essay analyses the current situation of ideological and political education in Public Relations course teaching,and discusses the application of SKIP teaching method in teaching practice.
作者
付二晴
FU Er-qing(Henan University of Animal Husbandry and Economy,Zhengzhou 450044,China)
出处
《武汉船舶职业技术学院学报》
2022年第4期65-69,共5页
Journal of Wuhan Institute of Shipbuilding Technology
基金
河南省教育科学规划课题“豫商文化融入高校市场营销专业课程思政体系研究”(课题编号:2022YB0302)
“河南牧业经济学院”中原文化融入高校市场营销专业课程思政体系研究“(课题编号:2021-XJLX-040)”。
关键词
公共关系学课程
课程思政
立德树人
SKIP循环教学法
public relations
ideological and political education
morality education
SKIP cycle teaching method
