摘要
工业互联网平台的增值服务可以给制造商提供数字化转型服务赋能,实现提质降本增效的作用。本文构建包含一个工业互联网平台、一个制造商和一个零售商组成的三级供应链博弈模型,求解基于使用量收费和订阅收费模式下的最优决策。分析不同定价模式下企业数字化转型决策和利润受到增值服务因子、成本降低因子的影响,以及对两种定价模式下的最优决策进行比较。研究显示:存在不同的平台增值服务效果阈值,当服务效果位于不同阈值范围时,平台和制造商将选择订阅收费模式或按使用量收费模式。当平台增值服务效果适中时,平台和制造商都选择订阅收费模式。当平台增值服务效果较低(高)时,平台(制造商)选择基于使用量收费模式,而制造商(平台)选择订阅收费模式。
Value-added services of industrial internet platforms can improve manufacturers’ mass customization and product quality,thus increasing demand,on the one hand,and reduce production and manufacturing costs by improving efficiency,on the other hand.In this paper,a three-level supply chain game model consisting of an industrial Internet platform,a manufacturer and a retailer is constructed,and the optimal decision is solved based on usage-based and subscription-based charging models.The impact of value-added service sensitivity coefficients and cost savings coefficients on supply chain members’ decisions and profits under different pricing models is analyzed,and the optimal decisions under the two pricing models are compared.It is found that(1) the quality of value-added services,platform,manufacturer and retailer profits increase with the increase of consumer value-added service sensitivity coefficient cost savings coefficient under both usage-based and subscription-based models.When the value-added service sensitivity coefficient is greater than a certain threshold,both the wholesale and retail prices of products increase with the increase of the value-added service sensitivity coefficient.When the cost savings factor is less than a certain threshold,both the wholesale and retail prices increase with the increase of the cost savings factor.(2) The wholesale and retail prices of products in the usage-based charging model are always higher than the wholesale and retail prices of products in the subscription model.(3) From the platform perspective,if the platform value-added service efficiency is less than a certain threshold,the value-added service transfer payments and profits obtained by the industrial Internet platform under the usage-based model are greater than those under the subscription model.From the manufacturer’s perspective,if the platform value-added service efficiency is less than a certain threshold,the manufacturer’s profit in the subscription model is greater than the profit in the usage-bas
作者
潘小军
PAN Xiao-jun(Antai School of Economics and Management,Shanghai Jiaotong University,Shanghai 200030,China)
出处
《中国管理科学》
CSSCI
CSCD
北大核心
2022年第11期239-249,共11页
Chinese Journal of Management Science
基金
教育部哲学社会科学重大课题攻关资助项目(20JZD010)。
关键词
工业互联网平台
增值服务
定价策略
industrial internet platform
value-added services
pricing strategy
