摘要
基于农产品众筹与回报型众筹之间的关系,重点阐述影响回报型众筹项目融资成功的因素,有针对性地从农产品、项目发起人、投资者、众筹平台4个方面提出积极的建议,以促进农产品众筹的可持续发展。具体而言,一是提高农产品质量;二是提升项目发起人自身素质;三是充分利用投资者的社交网络和社会资本;四是完善众筹平台的功能。
Based on the relationship between agricultural product crowdfunding and reward-based crowdfunding,this paper focused on the factors that affected the financing success of reward-based crowdfunding projects,and put forward positive suggestions from four aspects of agricultural products,project sponsors,investors,and crowdfunding platforms to promote the sustainable development of agricultural product crowdfunding.Specifically,the first was to improve the quality of agricultural products;second,improve the quality of project sponsors;third,make full use of investors’social networks and social capital;fourth,improve the functions of crowdfunding platforms.
作者
秦浩峰
孔亚如
许江
QIN Hao-feng;KONG Ya-ru;XU Jiang(School of Public Administration,Hohai University,Nanjing 211100,China)
出处
《湖北农业科学》
2022年第21期240-243,251,共5页
Hubei Agricultural Sciences
基金
教育部人文社会科学研究规划基金项目(18YJA880042)。
关键词
回报型众筹
农产品众筹
影响因素
发展建议
reward-based crowdfunding
agricultural product crowdfunding
influencing factor
development proposal
