摘要
目前的互联网直播带货过程中存在诸多的不正当竞争行为,即虚假宣传、混淆行为、商业诋毁等,对消费者的利益以及整个市场秩序均产生了较大的负面影响,不利于市场的良性发展。应尽快出台与互联网直播带货中不正当竞争行为特性相匹配的法律,并在其中对经营者作扩大解释,将带货人函摄于经营者的范畴;增强实施不正当竞争行为主体以及互联网平台的法律责任;结合经营者的实际经济能力决定实施不正当竞争行为人的违法成本以及在特定情形下扭转行政机关的被动执法状态,从源头上根除问题,彻底遏止不正当竞争行为在互联网直播带货中持续地发生,促进市场的健康发展,从而达到优化营商环境的目的。
At present,there are many unfair competitions in the process of Internet live broadcasting,that is,false publicity,confusing behavior,commercial slander,etc.,which have a greater negative impact on the interests of consumers and the entire market order.Meanwhile,it is not conducive to the benign development of the market.Therefore,laws that match the characteristics of unfair competition in the live streaming of goods on the Internet should be promulgated as soon as possible.The business operators should be expanded in the laws.Persons carrying the goods should be taken within the scope of the operator to strengthen the legal liability of actors and Internet platforms for the implementation of unfair competition.Combined with the actual economic ability of the business operator to decide the implementation of the illegal costs of the perpetrators of unfair competition and to reverse the passive law enforcement state of the administrative organs under specific circumstances.Eradicate the problems from the source,completely curb the continuous occurrence of unfair competition acts in the Internet live broadcast with goods,promote the healthy development of the market,thereby achieving the purpose of optimizing the business environment.
作者
张珊
Shan Zhang(The Law School of Guizhou University,Guiyang,Guizhou)
关键词
互联网
直播带货
不正当竞争
Internet
Live Streaming with Goods
Unfair Competitions
