摘要
打造“江苏精品”品牌是实施品牌战略的重要抓手,是推动高质量发展的重要举措。本文借鉴“上海品牌”“浙江制造”等区域品牌建设中的标准化措施,提出了“江苏精品”区域品牌的标准化建设策略。
To build"Jiangsu premium brand"is an essential starting point for implementing the brand strategy and an important measure to promote high-quality development.This essay has used standardized measures in the regional brand construction of"Shanghai Brand"and"Made in Zhejiang"for reference,and put forward the standardization construction strategy of"Jiangsu premium brand".
作者
朱志远
郭宁
王卿
Zhu Zhiyuan;Guo Ning;Wang Qing(Jiangsu Institute of Quality and Standardization)
出处
《中国质量与标准导报》
2022年第5期19-22,共4页
China Quality and Standards Review
关键词
标准化
江苏精品
区域品牌建设
standardization
Jiangsu premium brand
regional brand construction
