摘要
2020年江苏省市场监督管理局打造江苏省地方特色的区域公共品牌项目—"江苏精品",在检测、标准、认证等方面探索了区域公共品牌建设工作的创新模式。本文分析了"江苏精品"品牌建设现有工作模式,阐述了作为"江苏精品"国际认证联盟成员机构在开展"江苏精品"认证工作中的思考与建议。
In 2020, Jiangsu Market Regulation Bureau launched a regional public brand project with local characteristics in Jiangsu Province-"Jiangsu Premium", and explored the innovative mode of building regional public brand in terms of testing, standards and certification. This paper analyzes the working mode of creating the "Jiangsu Premium" brand,and expounds the consideration and suggestion in carrying out "Jiangsu Premium" certification as a member of "Jiangsu Premium" international certification alliance.
作者
朱南
王飞轩
顾建华
ZHU Nan;WANG Fei-xuan;GU Jian-hua(Nanjing Institute of Product Quality Inspection)
出处
《中国标准化》
2021年第23期184-187,共4页
China Standardization
关键词
标准
认证
江苏精品
区域品牌
standards
certification
Jiangsu Premium
place brand
