摘要
农户的绿色生产技术采纳不仅有利于粮食安全和生态环境保护,而且对农业的绿色生产转型具有重要意义,农产品的电商销售可成为农户进行绿色生产的可能路径。利用有序Logit模型测度电商参与对猕猴桃种植户绿色生产技术采纳程度的影响,使用结构方程模型中的均数方差调整加权最小二乘法(WLSMV)和Bootstrap法检验技术认知的中介效应,采用倾向得分匹配法对电商参与影响农户绿色生产技术采纳程度进行稳健性检验。研究发现:电商参与显著提高了猕猴桃种植户绿色生产技术的采纳程度,并且技术认知在此过程中起着积极的中介作用。政府应从加大宣传力度、提供技术和政策支持、提高农户绿色生产技术认知等方面提高农户绿色生产技术采纳程度。
The adoption of green production technologies by farmers not only contributes to food security and ecological protection, but also has important implications for the transformation of green production in agriculture, and e-commerce sales of agricultural products can be a possible path for farmers to make green production decisions.Based on an ordered logit model to measure the effect of e-commerce participation on kiwifruit farmers’ green production technology adoption, the mediating effect of technology perceptions was tested using a structural equation model with mean variance adjusted weighted least squares(WLSMV) and Bootstrap method, and finally a propensity score matching method was used to test the robustness of e-commerce participation on farmers’ green production technology adoption.The study found that e-commerce participation significantly increased the adoption of green production technologies among kiwifruit farmers, and technology perceptions played a positive mediating role in this process.The government should improve the farmers’ adoption of green production technologies by increasing publicity, providing technical and policy support, and improving their knowledge of green production technologies.
作者
张晓慧
李天驹
陆爽
ZHANG Xiaohui;LI Tianju;LU Shuang(College of Economics and Management,Northwest A&F University,Yangling,Shaanxi 712100,China)
出处
《西北农林科技大学学报（社会科学版）》
CSSCI
北大核心
2022年第6期100-109,共10页
Journal of Northwest A&F University(Social Science Edition)
关键词
电商参与
技术认知
绿色生产技术
中介效应
E-commerce participation
technology perception
green production technology
mediating effect
