摘要
随着互联网视频用户规模的不断增大,全新的互联网社会形态和信息获取方式被短视频这种可视化的方式重新塑造。中国农业科学院(以下简称“农科院”)网站群作为宣传和呈现科研动态、科普新闻等的重要门户平台,急需探索与流媒体管理深度融合的发展路径。从门户网站作为农科院宣传的主阵地,到目前门户网站与流媒体管理相结合的共建共享传播效能的“新媒体”布局,深度融合刻不容缓。结合对农科院网站群的现状调研与必要性分析,分析了流媒体的基本概念和关键技术,汇总分析农科院网站群流媒体管理关键技术的应用。基于此,可通过可视化的媒体传播方式,发挥流媒体管理的优势,实现多媒体数据的集中管理,实现集约化管理、数据共享和有效利用,满足资源整合、新媒体管理、业务协同的需求,促使网站群现阶段的传播效能和整体性能提升。
The new Internet social form and information acquisition method are reshaped by the visual way of short video with the increasing scale of Internet video users.As an important portal platform for publicizing and presenting scientific research trends and popular science news,the website group of the Chinese Academy of Agricultural Sciences(hereinafter referred to as the Academy of Agricultural Sciences)urgently needs to explore the development path of in-depth integration with streaming media management.From the portal website as the main propaganda position of the Academy of Agricultural Sciences to the new media layout of jointly building and sharing communication efficiency based on the combination of portal website and streaming media management,in-depth integration is urgent.Combined with the current situation investigation and necessity analysis of the website group of the Academy of Agricultural Sciences,the basic concepts and key technologies of streaming media were analyzed and the application of the key technologies of streaming media management of the website group of the Academy of Agricultural Sciences were summarized and analyzed.Based on this,it was proposed to play the advantages of streaming media management through the visual media communication mode,realize the centralized management of multimedia data,and intensive management,data sharing and effective utilization,meet the needs of resource integration,new media management and business collaboration,so as to promote the communication efficiency and overall performance of the website group at the present stage.
作者
孙洋
王丹
Sun Yang;Wang Dan(Agricultural Information Institute of Chinese Academy of Agricultural Sciences,Beijing 100081)
出处
《农业展望》
2022年第7期85-91,共7页
Agricultural Outlook
基金
中央级公益性科研院所基本科研业务费专项(Y2021LM02)。
关键词
流媒体
转码
内容管理
流媒体管理系统
streaming media
transcoding
content management
streaming media management system
