摘要
当前国内企业对国际营销人才的需求出现新变化,应用型国际营销人才需求数量大幅增加,专业要求越来越高。上海应用技术大学结合一流市场营销本科专业建设,对如何培养适应市场需求的应用型国际营销人才进行探索,提出可以通过进一步提升课程设置的针对性、加强教学模式的创新、将一流本科专业建设和国际营销资格认证有效衔接,深化企教融合,强化服务实效,来实现应用型国际营销人才的培养。
It has become an important research issue for university marketing majors that cultivating applied international marketing talents who adapt to the"One Belt and One Road"strategy and the full opening of China's economy by combining the building of first-class undergraduate majors.At present,the demand for international marketing talents of domestic enterprises has changed,the demand for applied international marketing talents has increased significantly,and the professional requirements are getting higher and higher.International appliedmarketing talents require to be good at deeply developing international markets,be familiar with and actively participate in the formulation of international business rules,with excellent personal psychological quality;Therefore,combined with first-class undergraduate professional construction to train applied international marketing talents to meet market demand,it is necessary to further improve the relevance of curriculum,strengthen the innovation of teaching model,interface effectively the first-class undergraduate professional construction and Sales&Marketing Executives International,deepen the integration of enterprises and education and strengthen service effectiveness.
作者
曾世强
陈健
ZENG Shi-qiang;CHEN Jian(School of Economics and Management,Shanghai Institute of Technology,Shanghai 201418,China;School of Finance and Business,Shanghai Normal University,Shanghai 200234,China)
出处
《牡丹江教育学院学报》
2022年第10期35-38,共4页
Journal of Mudanjiang College of Education
基金
国家社会科学基金项目“‘一带一路’沿线消费者对中国品牌评价的影响机制研究”(项目编号:21BGL134)阶段性成果。
关键词
一流本科
对外开放
应用型国际营销人才
First-class undergraduate major
Open to the outside world
applied international marketing talent
