摘要
《国际市场营销学》是国际经济与贸易专业开设的一门专业主干课程。因为课程性质,目前各院校教学基本上都已经在采用案例教学法。但是当前的案例教学并没有达到教师和学生的预期,产生令人满意的效果。本文从做好案例的选取和组织工作、运用先进的教学手段、提升教师的理论水平和实践经验、激发学生参与案例讨论的积极性和热情几个方面提出了提高案例教学质量的途径,并指出了提高案例教学质量需要关注的几个问题。
The International Marketing because of the curriculum nature,various colleges and universities basically already adopt the case teaching method at present.But case teaching had not achieved teacher and student's anticipation and produces the satisfying results at current.This paper proposed the way of improving the case teaching quality from several aspects,including do well the case selection and organization work,utilizes advanced teaching means,promotes teacher's theoretical level and the experience,stimulates student's enthusiasm and the warm to participate in the case discussion,and this paper pointed out several questions to pay attention.
出处
《内蒙古财经学院学报（综合版）》
2010年第3期34-36,共3页
Journal of inner Mongolia finance and economics college
基金
内蒙古财经学院校级课题(JX0923)
关键词
国际市场营销学
案例教学
质量
International Marketing
Case teaching
Quality
