摘要
目的—针对当前电子商务的发展模式,探寻安化黑茶交互包装的设计方法,构建云平台绿色供应链。方法—黑茶交互包装设计从个性创新、实用便利、情感体验等原则出发进行设计,强调用户体验功能与包装形式的结合,达到彰显品牌个性,提升品牌文化内涵及品牌价值的目的。结果—交互式黑茶包装设计减少了对包装材料的需求,降低了包装固体废物对环境污染的程度,实现了减量化绿色生态包装的可持续性发展。
Object-According to the current development mode of e-commerce,explore the design method of black tea interactive packaging,and cloud platform green supply chain system constructed.Method-The interactive packaging design of dark tea is carried out from the principles of individual innovation,practical convenience,and emotional experience.Emphasize the combination of user experience function and packaging form to achieve the needs of highlighting brand personality,enhancing brand cultural connotation and brand value.Result-The black tea interactive packaging design reduces the demand for packaging materials,reduces the degree of environmental pollution by packaging solid waste,and realize the sustainable development of reduced green ecological packaging.
作者
曹知英
翟司琪
CAO Zhi-ying;ZHAI Si-qi(Yiyang Vocational and Technical College,Yiyang 413000,China)
出处
《绿色包装》
2022年第10期112-116,共5页
Green Packaging
基金
益阳市社会科学界联合会重点项目(2021YS246)。
关键词
互联网模式
安化黑茶
交互包装
internet mode
Anhua black tea
interactive packaging
