摘要
AR技术在包装设计中的应用和优势,强调AR技术为包装行业带来的创新价值。通过AR技术在包装设计领域中的运用,实现了包装静态图形从二维到三维的动态转换,创造了更加个性化的交互体验包装设计,带给用户感官体验的重要性及其存在的价值,将成为数字化虚拟包装的重要手段和方向,对未来减量化绿色生态包装的设计和包装设计行业的发展具有一定的研究参考价值。
The application and advantages of AR technology in packaging design emphasize the innovative value that AR technology brings to the packaging industry.Through the application of AR technology in the field of packaging design,the dynamic conversion of packaging static graphics from two-dimensional to three-dimensional has been realized,and a more personalized interactive experience packaging design has been created,which brings the importance of user sensory experience and the value of existence.It will become an important means and direction of digital virtual packaging,and it has certain research reference value for the design of the future reduction of green ecological packaging and the development of the packaging design industry.
作者
齐保皓
张永年
QI Bao-hao;ZHANG Yong-nian(Hunan university of technology College of Packaging design and art,Zhuzhou 412007,China)
出处
《绿色包装》
2020年第10期44-48,共5页
Green Packaging
基金
湖南省社科基地项目:互联网思维的虚拟数字化交互包装设计(18JD28)。
关键词
AR技术
包装设计
交互设计
augmented reality
packaging design
interaction design
