摘要
晋剧文创产品设计的原则包含为生活而生的实用性设计理念,基于消费需求的情感化设计策略,突显美学价值的形式美法则,传承文化内涵的艺术性符号构建等,以晋剧文创产品设计为中心,在传统文化的基础上创新,促使晋剧文化在新的时代背景下更好地延续和发展。目前将晋剧相关视觉元素应用在文创产品中的设计还比较少,但随着国家对晋剧文化重视程度的提升,文创产业的发展,融合了晋剧视觉元素的文创设计会越来越精,晋剧文化也会在岁月的更迭中被赋予新的时代意义,推进晋剧视觉元素在文创产品设计中的运用。
The design principles of Jin Opera cultural and creative products contain practical design concept for life, emotional design strategy based on consumer demand, law of formal beauty that highlights the aesthetic value, and artistic symbols construction inheriting cultural connotation. With the design of the Jin Opera cultural and creative products as the center, the author tries to innovate on the basis of the traditional culture, so as to promote better continuation and development of Jin Opera culture in the new era. At present, there are few designs that apply visual elements of Jin Opera to cultural and creative products. However, with increasing attention paid by the state to the culture of Jin Opera and continuous development of cultural and creative industries, the cultural and creative design incorporating visual elements of Jin Opera will become more and more sophisticated, the culture of Jin Opera will be endowed with new significance of the times, and the application of visual elements of Jin Opera in the design of cultural and creative products will be continuously promoted.
作者
任南南
REN Nan-nan(School of Fine Arts,Shanxi Datong University,Datong Shanxi,037009)
出处
《山西大同大学学报（社会科学版）》
2022年第5期115-119,160,共6页
Journal of Shanxi Datong University(Social Science Edition)
基金
山西省社会科学院(山西省人民政府发展研究中心)课题“基于三晋文化传承的地域特色文创产品设计研究”(YWQN202125)
山西大同大学云冈学研究专项课题“3D打印技术对云冈文创产品的开发与创新”(2020YGZX091)。
关键词
晋剧
脸谱
服饰
文创产品
Jin opera
facial makeup
costume
cultural and creative product
