摘要
随着国家的发展,人们对我国文化瑰宝的保护愈发重视,对非物质文化遗产的保护也愈发重视。本文重点研究如何在非遗传承背景下对农产品进行包装,以此匹配当前信息化营销环境。通过对非遗文化视角下农产品包装设计数字化现状的分析,提出利用数字化技术增加产品设计信息载量,优化农产品包装功能进行数字化转型。在营销上,需要建立及维护网络品牌形象,利用社交媒体和多媒体平台宣传,以非遗文化为背景打造促销活动,提升农产品销售的服务质量,如此才能促进非遗文化下农产品的销售。
With the development of our country,people pay more and more attention to the protection of our cultural treasures and the protection of intangible cultural heritage.This paper focuses on how to package agricultural products under non-genetic background,so as to match the current information marketing environment.Through the analysis of the current situation of the digital packaging design of agricultural products from the perspective of intangible cultural heritage,it is proposed to use digital technology to increase the information load of product design and optimize the function of agricultural packaging for digital transformation.In terms of marketing,it is necessary to establish and maintain online brand image,use social media and multimedia platforms to publicize,create promotional activities with non-heritage as the background,and improve the service quality of agricultural product sales,so as to promote the sales of agricultural products under the intangible cultural heritage.
作者
梁珏菲
LIANH Jue-fei(Longnan Normal College,Longnan 742500,China)
出处
《绿色包装》
2024年第9期66-69,共4页
Green Packaging
基金
2024年高校教师创新基金项目(非物质文化遗产视角下农产品包装的数字化转型与电商营销策略研究2024B-338)。
关键词
非遗文化
农产品包装
数字化转型
电商营销
intangible cultural heritage
agricultural product packaging
digital transformation
e-commerce marketing
