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补贴政策下考虑充电设施建设水平的运营商定价决策研究

Research on Pricing Decision of Operators Considering the Charging Facilities Construction Level Under Subsidy Policy
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摘要 针对不同补贴政策下运营商定价决策与不同充电设施建设水平下政策实施的策略问题,构建基准模式、投资补贴模式、运营补贴模式和复合补贴模式等4种政策情境,分析比较不同政策情境下的运营商定价,给出补贴策略建议。结果表明:(1)随着运营补贴的增加,充电价格下降,电动汽车的市场渗透率提高,充电运营商收益增加。(2)政策性因素、市场性因素、成本性因素和时间性因素对价格、需求和收益具有直接和交叉的影响。(3)当充电设施建设水平小于0.5时,运营补贴更能刺激电动汽车的扩散;当充电设施建设水平大于0.5时,可适时退出补贴政策。 This paper focuses on the issue of operators’ pricing decisions under different subsidy policies and policy strategies under different charging facility construction levels.We construct four policy scenarios:basic model,investment subsidy model,operation subsidy model,and compound subsidy model.This article compares the pricing decisions of operators under different policy scenarios and gives suggestions on subsidy strategies.The results show that:(1) With the increase of operation subsidies,the charging price decreases,the market penetration rate of electric vehicles increases,and the profit of charging operators increases.(2) Policy factors,market factors,cost factors,and time factors have direct or cross-effects on prices,demand,and income.There are multiple effects between policy factors and market factors,cost factors,and time factors.(3) When the construction level of charging facilities is less than 0.5,operation subsidies can stimulate the market diffusion of electric vehicles;When the construction level of charging facilities is higher than 0.5,the subsidy policy withdraws in due course.
作者 彭连贵 李英 Peng Liangui;Li Ying(School of Business,East China University of Science and Technology,Shanghai 200237,China)
出处 《科技管理研究》 CSSCI 北大核心 2022年第17期188-197,共10页 Science and Technology Management Research
基金 国家自然科学基金项目“考虑补贴转移的双积分政策作用机理及优化研究”(72074076)。
关键词 补贴政策 充电基础设施 定价决策 subsidy policy charging infrastructure pricing decision
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