摘要
商务智能是结合了管理科学、商务理论、数据挖掘技术等学科的课程,知识覆盖面广,在社会经济中运用广泛。课程教学旨在培养学生数据存储、挖掘、分析、运用的能力,并最终通过所学帮助企业将数据转换为知识,助力企业决策。为更好的实现教学目标,研究首先基于CDIO理念对课程教学内容、考核方式进行改革,以项目案例为引领开展教学,激发学生学习兴趣;同时通过挖掘学生数据,分析学生对于各知识模块掌握情况的关联性,从而获取学生个性化学习情况,并以数据挖掘结果为依据,设计学生知识学习的推荐系统,实践了运用数据挖掘算法指导教学。基于CDIO理念,以学生学习的真实数据为基础开展研究,研究结果能够更好的指导商务智能教学的开展,更有效的培养学生项目管理、数据运用与分析、团队合作及知识创新等能力,促进学生数据思维的构建,从而实现大数据时代下符合社会需求的新型商科人才的培养。
Business Intelligence is a course combining management science,business theory,data mining technology and other disciplines.It covers a wide range of knowledge and is widely used in social economy.The purpose of the course teaching is to cultivate students′ability of data storage,mining,analysis and application,and finally help enterprises transform data into knowledge and help enterprises make decisions through what they have learned.In order to better achieve the teaching objectives,the research first reforms the teaching contents and assessment methods of the course based on the CDIO concept,and carries out teaching under the guidance of project cases to stimulate students′interest in learning.Second,by mining the student data,the research analyzes the relevance of the students′mastery of each knowledge module,so as to obtain the personalized learning situation of students.Based on the data mining results,a recommendation system for students′knowledge learning is designed,and the use of data mining algorithms to guide teaching is practiced.Based on the concept of CDIO,the research is carried out on the basis of the real data of students′learning.The research results can better guide the development of business intelligence teaching,more effectively train students′abilities in project management,data application and analysis,team cooperation and knowledge innovation,and promote the construction of students′data thinking,so as to realize the training of new business talents meeting social needs in the era of big data.
作者
娄超
杨曦
刘婷婷
LOU Chao;YANG Xi;LIU Ting-ting(Guizhou University of Commerce,Guiyang 550014,Guizhou,China)
出处
《黔南民族师范学院学报》
2022年第4期45-53,共9页
Journal of Qiannan Normal University for Nationalities
基金
贵州商学院新商科教改项目“慕课环境下基于CDIO理念的《商务智能》课程改革”(YJJG202114)
贵州省教育厅青年科技人才成长项目“基于社交网络数据挖掘的旅游推荐网站平台搭建”(黔教合KY字[2018]272)阶段性成果。
