摘要
“双减”政策为我国体育培训市场的发展提供了依据和保障。本研究采用文献资料法、逻辑分析法等方法,通过SWOT研究分析“双减”背景下体育培训市场发展的优势、劣势、机遇与挑战,探索其在“双减”背景下的发展策略。研究认为:我国体育培训市场拥有体育培训的全面性、培训市场的扩张性、消费群体的倾向性三方面的优势;存在行业标准、教学质量、培训服务、场地器材等四大方面问题的劣势;面临政策、市场、融合三大机遇;遭遇要素资源、消费群体低龄化、体育培训趋同化、行业竞争内卷化四个方面的挑战。在客观分析体育培训市场发展的优势、劣势、机遇与挑战的基础上,提出对策建议:实施多元主体协同治理,加强与学校体育融合,推动资源要素流通,提升体育培训质量。
The implementation of “Double Reduction ” policy provides policy basis and guarantee for the development of sports training market in China. This research adopts the methods of literature review,logical analysis and other methods to analyze the advantages,disadvantages,opportunities and challenges of sports training market development under the background of “double reduction”policy through SWOT method,and explore its development strategy under the background of “double reduction”policy. The study shows that the sports training market in China has the advantages of comprehensive training,expanding market and diversified consumer groups,and has the disadvantages in industry standards,teaching quality,training services and venues and equipment;faces the opportunities of policy,market and integration;encounters the challenges in factor resources,consumer groups with younger age,sports training convergence and industry competition involution.Based on the above analysis,this paper puts forward some countermeasures,including adopting multi-subject collaborative governance,strengthening integration with school sports,promoting the circulation of resource elements,and improving the quality of sports training.
作者
赵凌剑
刘伟
唐怡伟
欧阳文哲
Zhao Lingjian;Liu Wei;Tang Yiwei;Ouyang Wenzhe(School of Physical Education,Hunan University of Science and Technology,Xiangtan 411201,China)
出处
《体育科技文献通报》
2022年第10期184-187,192,共5页
Bulletin of Sport Science & Technology
关键词
“双减”
体育培训市场
SWOT
“Double Reduction”policy
sports training market
SWOT
