摘要
近年来,因为个别伪“大师”、假“掌门”进行商业炒作恶意捆绑传统武术,从而损害了传统武术的正面形象,使传统武术陷入污名化的非议之境。传统武术当前的传承与发展遭遇困境与此不无关系。运用文献研究法、逻辑分析法、网络调查法、访谈法,以3个短视频发布平台为调查对象,在分析传统武术被污名化而产生的不良影响的基础上,梳理消极网络社会情绪致使传统武术污名化的过程。分析认为:消极网络社会情绪贯穿了传统武术污名化的全过程,是传统武术污名形成和扩散的重要原因。短视频发布平台评论区的易被消极情绪传染的受众形成了充满愤恨的社会情绪,成为传统武术被污名化的开端;对传统武术带有对立情绪的群体之间在短视频发布平台评论区的留言形成了传统武术的污名标签,体现了有些人对传统武术的刻板印象;而群体感染消极网络社会情绪又使传统武术陷入了污名化舆论的深渊。基于以上提出:中国武术协会对短视频发布平台的传统武术视频内容应加强监控;短视频发布平台应建立正确的新闻观和价值观,并要加强对视频内容的自治。
In recent years,some fake“masters”and“sect chiefs”have been engaged in commercial speculation to tie up traditional wushu maliciously,thus damaging the positive image of traditional wushu and making traditional wushu fall into the realm of stigmatization.The difficulty in the inheritance and development of traditional wushu is related to this.By using literature research,logical analysis,network survey and interview methods,targeting at the three short video release platforms as research object,on the basis of analyzing the negative impact of traditional wushu stigmatization,this paper analyzes the process of traditional wushu stigmatization caused by the negative network social emotions.The analysis shows that negative network social emotions run through the whole process of traditional wushu stigmatization,which is an important reason for the formation and diffusion of traditional wushu stigmatization.The audience infected by negative emotions in the comment area of the short video release platform gradually increased and formed a network social emotion full of resentment,which has become the beginning of the stigmatization of traditional wushu.The interaction between the audience groups of the short video release platform with opposing emotions towards traditional wushu has formed the stigma label of traditional wushu,and then the public has formed the stereotype of traditional wushu.However,the negative emotions of the audience of the short video has plunged the traditional wushu fall into the abyss of stigmatization of public opinion.Based on the above,it is proposed that;short video release platform should establish correct news view and values,and strengthen the self-regulation of video content.
作者
李刚刚
张长念
LI Ganggang;ZHANG Changnian(Capital University of Physical Education and Sports,Beijing 100191,China)
出处
《首都体育学院学报》
CSSCI
北大核心
2022年第5期531-537,共7页
Journal of Capital University of Physical Education and Sports
基金
2021年度北京市社会科学基金项目(21YTB024)。
关键词
互联网
新媒体
消极网络社会情绪
传统武术
污名化
消除策略
Internet
new media
negative online social emotions
traditional wushu
stigmatization
elimination strategy
