摘要
社交媒体时代的阅读行为已呈现出游戏化倾向,阅读内容的书写也体现出游戏化的特征,游戏化阅读因此兴起。从生产方式塑造生产空间的角度来说,以数字化作为生存方式的游戏化阅读,必然会形成全新的内容生产空间。在这个新的空间中,信息生产和传播的叙事手法已发生根本性变化,主要体现在非线性表达、程序化修辞、交互式传播、个性与人性相互沉浸以及深化情感共鸣等方面。作为一种极具价值的阅读方式,游戏化阅读值得推广,运营商可从内容呈现、主体空间建构、场景打造、生产规范、制作周期等方面入手,思考游戏化阅读的发展问题。然而,游戏化阅读并不都是正向的,它也存在着一系列伦理问题,如知识严肃性与游戏娱乐性间的界限容易消弭、商业炒作对人道主义的亵渎、游戏化阅读中的意义危机以及读者沉迷“自我”陶醉而忽视“自己”的责任等,这就需要相关运营商把握好游戏与阅读融合的度。
The reading behavior in the era of social media has shown a tendency of gamification,and the content creation also reflects the characteristics of gamification.Gamification reading has thus emerged.Understanding from the perspective that the way of production shapes the production space,gamification reading means digitization as the way of survival and it will inevitably form a new content production space.In this new space,the narrative techniques of information production and dissemination have undergone fundamental changes,mainly reflected in nonlinear expression,programmed rhetoric,interactive communication,mutual immersion between individuality and human nature,as well as deepening emotional resonance.As a valuable way of reading,gamification reading is worth promoting.Operators can think about the development of gamification reading from the aspects of content presentation,main space construction,scene creation,production norms,production cycle and so on.However,gamification reading is not always positive.It also has a series of ethical problems,which requires relevant operators to grasp the degree of integration of games and reading.The problems need to address include the boundary between the seriousness of knowledge and the entertainment of games is easy to be eliminated;Commercial hype desecrates humanitarianism;Meaning crisis accompanies gamification reading;Readers indulge in"self'intoxication and ignore the responsibility of"themselves".
作者
杨逐原
YANG Zhu-yuan(College of Literature and Communication,Guizhou University,Guiyang 550025,China)
出处
《编辑之友》
CSSCI
北大核心
2022年第9期30-36,共7页
Editorial Friend
关键词
游戏化阅读
内涵
叙事模式
发展路径
伦理反思
gamification reading
connotation
narrative mode
development path
ethical reflection
