摘要
数字技术引发新闻业盈利危机,新闻机构和新闻工作者开始重新“发掘”以往不受重视的受众,并通过各种测量技术获取受众的反馈。流量成为新闻生产的“指挥棒”与“评判官”,但关于流量的劳动问题研究却一直是一个盲点。从“挣工分”到“挣流量”,互联网技术催生的“计流量制”绩效考核制度,逐渐取代传统媒体时代“计件制”的主导地位,新闻编辑室内生出一种流量锦标赛机制。以流量论英雄的评优机制,强化新闻编辑室的流量文化,压倒了更成熟的专业价值理念,并通过评报这一仪式化机制,重申和确认新闻生产中“流量逻辑”的合法性。作为一种批判性的分析,本文旨在通过对新闻记者“挣流量”劳动与新闻编辑室“流量锦标赛”的批判性检视,来反思受众地位的上升对新闻记者职业文化权威的挑战与侵蚀,并重新审视市场话语对新闻业公共价值的“殖民”。
Digital technology has triggered a crisis in the profitability of journalism.News organizations and journalists have begun to rediscover previously unappreciated audiences and obtain feedback from them through various measurement techniques.Traffic has become the“baton”and“judge”of news production.But research on the labour aspects of traffic has been a blind spot.From“earning work points”to“earning traffic”,the“traffic counting system”performance appraisal system spawned by Internet technology has gradually replaced the dominance of the“piecework system”in the traditional media era.A traffic tournament mechanism has emerged within the newsroom.The meritocracy,which is based on traffic,reinforces the culture of traffic in newsrooms,overrides more established professional values,and reaffirms and confirms the legitimacy of the“logic of traffic”in news production through the ritualized mechanism of newspaper evaluation.As a critical analysis,this paper aims to reflect on the challenge and erosion of journalists’professional cultural authority by the rise of the audience through a critical examination of journalists’“traffic-earning”labour and newsrooms’“traffic tournaments”,and to re-examine the“colonization”of public values in journalism by market discourse.
作者
刘战伟
李嫒嫒
刘蒙之
LIU Zhanwei;LI Aiai;LIU Mengzhi(School of Journalism and Communication,Renmin University of China;School of Journalism,Communication University of China;School of Journalism and Communication,Shaanxi Normal University)
出处
《国际新闻界》
CSSCI
北大核心
2022年第6期130-153,共24页
Chinese Journal of Journalism & Communication
关键词
挣流量
挣工分
计件制
计流量制
绩效考核
流量锦标赛
make flow
earn work point
piecework system
flow meter system
performance appraisal
traffic tournament
