摘要
近年来,新媒体技术在不同行业引起了巨大变革,随着国家对民俗文化的重视,基于民俗文化的文创产品设计越来越受到行业的关注,新媒体环境下文创产品设计面临新的机遇和挑战。文创产品的设计要在保持民俗文化的基础上顺应时代发展需求,借助新媒体优势秉持地域差异、文化传承、创新发展的原则,在结合新媒体环境下提出民俗文化文创产品设计策略,即打造品牌优势、挖掘符号元素、提升消费者体验、可视化创意呈现。为新媒体环境下基于民俗文化文创产品提出可行性设计方案,以助力民俗文化的传承和发扬。
In recent years, new media technology has caused great changes in different industries. With the national attention to folk culture, cultural and creative product design based on folk culture has received more and more attention from the industry. Creative product design in the new media environment is facing new opportunities and challenges. The design of cultural and creative products should conform to the development needs of the times on the basis of maintaining folk culture, innovate the design with the help of new media advantages and adhere to the principles of regional differences, cultural inheritance and innovative development, and put forward the design strategy of cultural and creative products based on folk culture in the context of new media, that is, to create brand advantages, tap symbol elements,enhance consumer experience and visualize creative presentation. Propose feasible design schemes for the design of cultural and creative products based on folk culture in the new media environment, so as to help the inheritance and development of folk culture.
作者
范森
杨越茗
FAN Sen;YANG Yueming(Shenyang Urban Construction University,Shenyang 110000,China)
出处
《鞋类工艺与设计》
2022年第11期23-25,共3页
SHOES TECHNOLOGY AND DESIGN
基金
2022年辽宁省教育厅科学研究经费项目《新媒体环境下辽宁民俗文化的文创产品转化与创新研究》(项目编号:LJKXM202209)。
关键词
新媒体环境
民俗文化
文创产品
设计
new media environment
folk culture
cultural and creative products
design
